Matt Kennedy Copywriter

Love & Other Bundles

I was asked to write extensions for the Jon Hamm + Progressive campaign.

Art Director: Annie Shepard

ACD: Jamie Malnati

CD: Nate Donabed, Josh Kahn, Sean McBride

Agency: Arnold Worldwide

Progressive Insurance: Dating Advice

Progressive: Love & Other Bundles

Nomi: Go Fund Yourself

Nomi Health is a company that aims to stand out in an industry that’s overpriced and confusing. To get the word out we created a fake healthcare company to show how ridiculous and costly our medical system is.

Nomi Health Go Fund Yourself Case Study

To put our campaign into action, we bought a booth at one of the biggest medical conventions, HLTH In Vegas, starting with some in-your-face messaging on the strip. Really, you couldn’t miss it

We created a Mad-Libs style activity, both in our booth and on our GFY website, where people could generate GoFundMe-like stories pleading friends and followers for money for medical needs. For every story created Nomi donated $100 to the HealthWell Foundation to help cover the medical costs of the underinsured. Nomi raised over $100,000.

Progressive Radio

When your RV really needs saving where do you take it? The RV ER obviously. Writing these incredibly dumb spots was possibly the most fun I’ve ever had.

*Nominated For A Silver Radio Mercury Award

CW: Me

CD: Josh Kahn

Agency: Arnold Worldwide

RV ER- The Predicament

RV ER- The Promotion

RV ER-The New Doctor

Dr. Rick Book

Here are pages I contributed to the wonderfully insightful book Dr.Rick Will See You Now .

Agency: Arnold

Jr.CW: Me

Jr. AD : Danny Hughes

CW: Molly Burke

Sr. AD: Diana Friedman

Sr. CW: Evan Hohenwarter

ACD: Jamie Malnati

GCDs: Mike Sullivan, Gregg Nelson

CCO: Sean McBride

Venmo Stunt

As a fresh faced Portfolio school grad I was tired of not sleeping at night because I didn’t have a job. I had a crafty idea that lead to the Jr.Copywriter you see before your very eyes.